Towards the end of July 2015, RAKBANK launched the RAKBANK World MasterCard® Credit Card. It was a product well researched as RAKBANK asked over 1,000 participants – during a survey – what they found most appealing in a credit card. The results presented deep insights that helped us tick all the right boxes.
The launch campaign was led by a slick stop-motion animated video that detailed the product features benefits quite cleverly. More traction was gained through print, outdoor and social media. With enquiries and applications on the upswing, we’re already locked in brainstorms for phase II of the product.