When Citymax in Al Barsha launched their new sports bar, they needed a name and they needed to generate awareness fast. Problem was, they had very low budgets. Our solution was to kill two birds with one stone by running a social media and activation contest to name the bar on facebook. We received over 1,500 submissions plus a lot of footfall into the bar. And the winning name? The Huddle. We think that’s better than anything we could come up with.