The launch of the new Impala in the Middle East was an important one for Chevrolet. With its all-new design and features, this flagship vehicle had the credentials to give Chevrolet the leadership position in the luxury sedan segment. All it needed was a campaign that would do it justice. Aimed at those with refined taste, we developed a TVC that was understated, refined, yet supremely confident. Just like the Chevrolet Impala.